Internal Marketing, Concept And Application For Increased Corporate Performance

نویسندگان

چکیده

The study explained the company's internal use of marketing, impact marketing and its elements, management change, brunt on corporate performance, which has given perspective that a performance can start with potent in company. It was in-based approach to not just how communicate strategy plan customers but also many things were part marketing; however, sometimes, companies considered marketing. In addition, several crucial elements make become successful This article's three are market involvement, commitment, research. Furthermore, would affect changes closed refinement organizational resulting from

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Corporate Social Performance and Internal Control

This study examines the relationship between corporate social performance and the Company's internal control. For the study, the definition of corporate social performance is used Wood (Wood, 1991) and social performance into the process (internal processes, management) and outcome (social impact) is divided. To assess the social performance of corporate social performance version of the questi...

متن کامل

corporate social performance and internal control

this study examines the relationship between corporate social performance and the company's internal control. for the study, the definition of corporate social performance is used wood (wood, 1991) and social performance into the process (internal processes, management) and outcome (social impact) is divided. to assess the social performance of corporate social performance version of the q...

متن کامل

Corporate identity, corporate branding and corporate marketing

Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However, the fog surrounding the area has a silver lining. This is because the fog has, unwittingly, led to the emergence of rich disciplinary, philosophical as well as `̀ national’’, schools of thought. In their composite, these approaches have the potential to fo...

متن کامل

Perceptions of the Concept of Internal Marketing- a Pilot Study

This study focuses on the perceptions of Internal Marketing in the higher education sector of Australian Capital Territory and Regional New South Wales in Australia. This is a pilot study and therefore the sample size is small. There are two reasons for study. The first is to investigate whether this relatively new concept of Internal Marketing is being applied in the education sector or not. T...

متن کامل

Corporate imagination and expeditionary marketing.

In the 1980s, competitive success came mostly from achieving cost and quality advantages over rivals in existing markets. In the 1990s, it will come from building and dominating fundamentally new markets. Core competencies are one prerequisite for creating new markets. Corporate imagination and expeditionary marketing are the keys that unlock them. McKinsey Award winners Gary Hamel and C.K. Pra...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Relevance

سال: 2022

ISSN: ['2615-6385', '2615-8590']

DOI: https://doi.org/10.22515/relevance.v5i1.5091